Medior Growth Marketer

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Join CostPerform and be part of a dynamic team shaping the future of cost and performance management in the financial services industry! 

Job purpose 

The purpose of the Growth Marketer role at CostPerform is to drive the company’s growth
and market leadership B2B SAAS Cost & Performance Management, particularly focusing on
Fortune 2000 enterprises. By executing growth initiatives, the Growth Marketer nurtures
CostPerform’s expansion and establishes it as the go-to choice for Cost Management &
Profitability solutions. This role addresses CFO challenges through CostPerform’s unique
cost and performance management software, enhancing market presence and solidifying
the company’s position as an industry leader. Ultimately, the purpose is to optimize
customer satisfaction, accelerate market expansion, and drive customer acquisition through
targeted marketing initiatives and innovative growth strategies.

Key Responsibilities: 

As a Growth Marketer at CostPerform, your key responsibilities include:

  • Put Growth Strategies into action: Execute market positioning initiatives, lead
    generation (MQL’s), and brand enhancement to drive CostPerform’s visibility and
    market share for several industries (Banking, Insurance, Telco, Government, Retail
    and Manufacturing)
  • Launch dynamic marketing campaigns across a diverse array of channels and
    strategies, aimed at capturing new leads and engaging our target audience
    effectively, particularly Fortune 2000 enterprises in the USA, APAC and EMEA.
  • Leverage and enhance our sophisticated Martech stack to produce and distribute
    premium promotional content, tailored for optimal performance across multiple
    marketing platforms.
  • Analyzing Marketing Performance: Conduct a thorough analysis of marketing
    analytics and performance metrics to ensure strategic alignment with our ambitious
    growth objectives, making data-driven decisions to optimize outcomes.
  • Collaborating with Cross-functional Teams: Collaborate seamlessly with the sales
    team, customer expert services, and product development teams to synchronize
    marketing efforts, ensuring a unified approach to market penetration and customer
  • Innovating Growth Strategies: Innovate and test creative growth strategies,
    exploring unconventional solutions to accelerate CostPerform’s market expansion
    and customer acquisition, particularly targeting CFO challenges with our cost and
    performance management software.
  • Managing CRM Tool: Manage and maintain our primary CRM tool, HubSpot, ensuring
    it is up-to-date, utilized according to best practices, and kept organized for optimal
    efficiency and effectiveness in our marketing and sales efforts.
  • Work with External Agencies: Work with external agencies specializing in SEO, SEA
    (Search Engine Advertising), LinkedIn advertising, website development, content
    creation, and branding. Ensure alignment with CostPerform’s growth objectives and
    brand standards.

This is what we’re offering:

At CostPerform, we understand that competitive compensation is a crucial aspect of attracting and retaining top talent. Our commitment to offering a comprehensive and rewarding compensation package reflects our appreciation for the dedication and contributions of our team members.

  • Receive a competitive base salary reflective of your skills, experience, and contributions.
  • Take advantage of performance-based bonuses and incentives that reward exceptional achievements and results.
  • Participate in employee stock ownership plans, allowing you to share in the company’s success and growth.
  • Enjoy retirement savings plans with employer contributions to support your long-term financial goals.
  • Continuous Learning and Development:
    • Access opportunities for professional growth and skill development.
    • Participate in ongoing training programs to stay at the forefront of industry trends and technologies.

So, what are we looking for?

  • Proven Experience in B2B SaaS Marketing: You should have a demonstrated track record (3-5 years experience) of success in B2B SaaS marketing. Your experience should showcase your ability to drive growth and achieve results in a similar industry landscape.
  • Hands-On Approach: A hands-on and proactive approach is essential for success in this role. You should be able to switch between seeing the big picture and diving into the details, bringing marketing campaigns to life from start to finish with meticulous attention to detail.
  • Ability to analyze market data, identify opportunities, and formulate effective strategies to drive visibility and market share.
  • Analytical Capability: Strong analytical capabilities are crucial for evaluating marketing analytics and performance metrics. You should be able to translate complex data into actionable insights, making data-driven decisions to optimize outcomes and drive growth.
  • Be able to tailor marketing initiatives to resonate with the needs and preferences of our target audience effectively.
  • Mastery of Digital Marketing Tools: Proficiency in leveraging digital marketing tools and platforms like Hubspot is necessary to maximize reach and impact. You should be adept at using tools for email marketing, social media management, content creation, SEO, SEA, and analytics.
  • Language: Dutch & English.

About CostPerform

CostPerform is a vibrant scale-up at the forefront of cost and performance management software. With over two decades of expertise, a global partner network, and an innovative software platform, we’re not just a company; we’re a recognized leader shaping the future of cost and performance management.

At CostPerform, we empower individuals to tackle complex cost and performance challenges, and our certified software is the go-to choice for over 200 organizations in the top Fortune 2000 and 600 consultants across 45 countries.

While our software stands as a mature and proven technology, the heart of our growth lies in our commercial department and operational expansion, currently in a dynamic scale-up phase. Joining us now means stepping into a world of opportunities, where your sales skills will play a crucial role in our ongoing success. Embrace the challenge, fuel your self-learning spirit, and be part of the foundation-building process at CostPerform!

Culture at CostPerform

CostPerform’s culture is deeply rooted in the dynamic spirit of a scale-up environment, fostering an atmosphere of continuous growth, innovation, and adaptability. The organization thrives on the energy of expansion, embodying the agility and enthusiasm commonly associated with scale-up companies.

The four key values at the core of CostPerform’s culture – Growth, Quality, Trust, and Connection – serve as guiding principles, shaping the way the team operates and collaborates.

  • Growth: The commitment to growth permeates every aspect of CostPerform’s culture. Team members are encouraged to embrace challenges as opportunities for personal and professional development, contributing to the overall advancement of the organization.
  • Quality: Quality is not just a standard at CostPerform; it’s a mindset. The organization is dedicated to delivering top-notch products and services, ensuring excellence in every endeavor. This commitment to quality is reflected in the meticulous attention to detail and the pursuit of excellence in all operations.
  • Trust: Trust forms the foundation of CostPerform’s culture. Team members trust each other to collaborate effectively, make informed decisions, and contribute to the collective success. This culture of trust extends to clients and partners, fostering strong, long-lasting relationships.
  • Connection: In a fast-paced scale-up environment, fostering connections is paramount. CostPerform values the relationships within its team, recognizing that a connected and engaged workforce is more innovative and resilient. This sense of connection extends beyond the internal team to clients, partners, and the broader community.

Are you our newest colleague?

We’d love to meet you! Please email your motivation and resume to us

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