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    Digital Marketer

    • Hybrid
      • Utrecht, Utrecht, Netherlands
    • Marketing

    Launch and optimise digital marketing campaigns in a fast-growing SaaS company while developing skills across content, paid ads, analytics, and marketing automation.

    Job description

    The role

    As Digital Marketer at CostPerform, you play a key role in executing and improving our day-to-day marketing activities. This is a hands-on role focused on building, running, and analysing campaigns that generate awareness, engagement, and leads.

    You will work closely with Cornelis (VP Marketing & Sales) and the broader marketing team, helping to execute a wide range of digital marketing initiatives.

    We are looking for someone who enjoys being close to the operation: launching campaigns, analysing performance, improving messaging, and continuously learning what works and what doesn’t.

    This role offers broad exposure to many aspects of digital marketing and is an excellent opportunity for someone early in their career who wants to rapidly develop their skills in a B2B SaaS environment.

    What you’ll be doing

    The role is intentionally broad. You will gain experience across multiple digital marketing disciplines and have the opportunity to grow your expertise over time. Things you will be working on:

    • Build and manage marketing campaigns across channels such as LinkedIn, email, and paid advertising

    • Create and optimise landing pages, messaging, and marketing content

    • Analyse campaign performance and translate insights into improvements

    • Support lead generation initiatives and help optimise the marketing funnel

    • Work with HubSpot for marketing automation, tracking, and campaign management

    • Contribute to content creation such as articles, LinkedIn posts, and campaign assets

    • Support visual and creative production (presentations, ad creatives, simple visuals)

    • Help create and edit simple marketing videos when needed

    • Collaborate closely with Sales to ensure marketing supports pipeline development

    Job requirements

    Who we’re looking for

    We’re looking for someone smart, curious, and eager to learn. You enjoy figuring out how messaging resonates with a target audience and like improving things based on data and feedback.

    You likely bring:

    • 1–3 years of experience in digital marketing or a related field

    • Interest in B2B marketing and SaaS environments

    • Experience with campaign execution (social, email, or paid advertising)

    • Strong analytical mindset and interest in performance data

    • Good writing and communication skills

    • Familiarity with marketing tools such as HubSpot (or willingness to learn quickly)

    • A proactive mindset and ability to work independently

    • Experience in a marketing agency or fast-paced environment can be a strong plus.

    What we offer

    • A hands-on role in a growing international SaaS company

    • The opportunity to work closely with experienced commercial leadership

    • A broad learning environment across many digital marketing disciplines

    • Real ownership and the freedom to experiment with ideas

    • A hybrid working model (Utrecht-based team)

    • A focused, ambitious team with short communication lines

    • International exposure across Europe and the US

    About CostPerform

    CostPerform is a fast-growing international fintech and B2B SaaS company, trusted by 200+ organisations worldwide to solve complex cost and performance challenges.

    Our software supports large, often complex organisations in gaining deep insight into costs, profitability, and financial performance — enabling better decision-making at CFO and enterprise level.

    We work across industries including financial services (insurance and banking), telecom, government, and manufacturing, serving both the private and public sectors.

    CostPerform operates in environments where standard ERP or BI tooling is not sufficient, and our platform is frequently implemented alongside major enterprise systems through close collaboration with partners and integrators.

    Culture at CostPerform

    CostPerform’s culture is deeply rooted in the dynamic spirit of a scale-up environment, fostering continuous growth, innovation, and adaptability. Our four core values guide how we work together and how we collaborate with customers and partners:

    Growth: We encourage our team to embrace challenges as opportunities for personal and professional development, contributing to the organisation’s overall advancement.

    Quality: We are committed to delivering high-quality products and services, reflected in our attention to detail and pursuit of excellence.

    Trust: Trust forms the foundation of our culture, extending from team members to clients and partners, and enabling strong, long-lasting relationships.

    Connection: We value meaningful connections within our team and beyond, recognising that a connected and engaged organisation is more innovative and resilient.

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