Skip to content

    Growth Marketer

    • Hybrid
      • Utrecht, Utrecht, Netherlands
    • Marketing

    Launch and optimise digital marketing campaigns in a fast-growing SaaS company while developing skills across content, paid ads, analytics, and marketing automation.

    Job description

    The role

    As a Growth Marketer at CostPerform, you sit across the entire marketing funnel.

    You understand how to attract the right audience, guide them through meaningful touchpoints, and convert interest into real commercial opportunities.

    You don’t wait for instructions — you take ownership.

    You run experiments, test hypotheses, and continuously improve performance.

    You will:

    • Own and optimise one or more key channels (e.g. LinkedIn, paid search, email, events)

    • Build and improve the marketing funnel end-to-end

    • Design and execute campaigns from idea → execution → analysis

    • Work closely with Sales (BDRs & AEs) to improve lead quality and conversion

    • Identify bottlenecks in the funnel and actively solve them

    What you’ll be doing

    Own marketing channels & campaigns

    • Take ownership of one or more key channels (e.g. LinkedIn, paid search, email, events)

    • Plan, execute and optimise campaigns from start to finish

    • Continuously improve performance based on data and insights

    Work across the full funnel

    • Build and optimise the funnel from awareness → engagement → conversion

    • Understand how different touchpoints work together (ads, content, website, email, sales handover)

    • Identify bottlenecks and actively improve conversion at each stage

    Experiment & improve

    • Run experiments and test new ideas regularly

    • Develop hypotheses, measure results and iterate quickly

    • Bring new ideas on how to improve reach, engagement and pipeline generation

    Collaborate with Sales

    • Work closely with BDRs and AEs to improve lead quality and conversion

    • Align on messaging, targeting and follow-up

    • Ensure marketing efforts translate into real commercial opportunities

    Job requirements

    Who we’re looking for

    We’re not just looking for skills — we’re looking for mindset.

    This role requires ownership, curiosity and the ability to operate without strict structure.

    You likely:

    • Have 2–4 years of experience in digital or growth marketing

    • Have worked in a startup, scale-up or agency environment

    • Understand how a marketing funnel works (from first touchpoint to conversion)

    • Have hands-on experience running campaigns yourself

    • Are comfortable experimenting and learning from results

    • Enjoy working broadly rather than in a narrow specialist role

    You are someone who:

    • Takes ownership and responsibility naturally

    • Doesn’t wait for instructions, but takes initiative

    • Thinks in experiments rather than fixed plans

    • Is proactive and challenges ideas (including ours)

    • Wants to build and improve, not just execute

    Nice to have

    • Experience in B2B SaaS or with complex products

    • Experience working closely with sales teams

    • Familiarity with tools like HubSpot, Google Ads, LinkedIn Ads or similar

    What we offer

    • A hands-on role in a growing international SaaS company

    • The opportunity to work closely with experienced commercial leadership

    • A broad learning environment across many digital marketing disciplines

    • Real ownership and the freedom to experiment with ideas

    • A hybrid working model (Utrecht-based team)

    • A focused, ambitious team with short communication lines

    • International exposure across Europe and the US

    About CostPerform

    CostPerform is a fast-growing international fintech and B2B SaaS company, trusted by 200+ organisations worldwide to solve complex cost and performance challenges.

    Our software supports large, often complex organisations in gaining deep insight into costs, profitability, and financial performance — enabling better decision-making at CFO and enterprise level.

    We work across industries including financial services (insurance and banking), telecom, government, and manufacturing, serving both the private and public sectors.

    CostPerform operates in environments where standard ERP or BI tooling is not sufficient, and our platform is frequently implemented alongside major enterprise systems through close collaboration with partners and integrators.

    Culture at CostPerform

    CostPerform’s culture is deeply rooted in the dynamic spirit of a scale-up environment, fostering continuous growth, innovation, and adaptability. Our four core values guide how we work together and how we collaborate with customers and partners:

    Growth: We encourage our team to embrace challenges as opportunities for personal and professional development, contributing to the organisation’s overall advancement.

    Quality: We are committed to delivering high-quality products and services, reflected in our attention to detail and pursuit of excellence.

    Trust: Trust forms the foundation of our culture, extending from team members to clients and partners, and enabling strong, long-lasting relationships.

    Connection: We value meaningful connections within our team and beyond, recognising that a connected and engaged organisation is more innovative and resilient.

    or