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    Growth Marketer

    • Hybrid
      • Utrecht, Utrecht, Netherlands
    • Marketing

    Own and scale the inbound growth engine of an international B2B SaaS company, driving enterprise pipeline and revenue through data-driven marketing and close collaboration with Sales.

    Job description

    The role

    As Growth Marketer at CostPerform, you are responsible for driving scalable, high-quality inbound growth. You own the marketing engine that fuels our enterprise sales pipeline.

    This role sits at the intersection of marketing, data, and commercial strategy. You will work closely with Cornelis (VP Marketing & Sales) and the broader commercial team to ensure marketing directly contributes to pipeline, revenue, and international expansion.

    Our current growth is already largely marketing-driven. Now we are looking for someone who can professionalise, optimise, and scale that foundation.

    This is not a purely operational campaign role. It is a role with ownership, analytical depth, and direct impact on commercial performance.

    What you’ll be doing

    • Develop and execute a growth strategy focused on enterprise lead generation

    • Optimise and scale inbound acquisition channels (paid & organic)

    • Run A/B tests on messaging, landing pages, and conversion funnels

    • Own marketing automation and nurturing flows (HubSpot)

    • Analyse campaign performance and continuously optimise based on data

    • Strengthen positioning and messaging towards CFO and C-level audiences

    • Collaborate closely with Sales to align on ICP, pipeline quality, and conversion

    • Manage external partners or agencies where relevant

    You will have the freedom to experiment — but also the responsibility to deliver measurable results.

    Job requirements

    Who we’re looking for

    We’re looking for someone analytical, commercially driven, and comfortable operating in a B2B SaaS environment with complex enterprise sales cycles.

    You likely bring:

    • 4+ years of experience in B2B (SaaS) marketing or growth

    • A strong track record in lead generation and conversion optimisation

    • Experience with marketing automation tools (preferably HubSpot)

    • A data-driven mindset with the ability to translate insights into action

    • Understanding of how to position towards C-level stakeholders

    • Ownership mentality and comfort in a scale-up environment

    • Strong communication skills in English

    • Experience in enterprise SaaS or finance-related products is a strong plus.

    What we offer

    • A key commercial role in a fast-growing international SaaS company

    • High ownership and autonomy

    • International exposure across Europe and the US

    • Hybrid working model (office presence is important)

    • Competitive salary with performance-based upside

    • Non-contributory pension plan and full travel reimbursement.

    • A pragmatic, no-nonsense team culture

    About CostPerform

    CostPerform is a fast-growing international fintech and B2B SaaS company, trusted by 200+ organisations worldwide to solve complex cost and performance challenges.

    Our software supports large, often complex organisations in gaining deep insight into costs, profitability, and financial performance — enabling better decision-making at CFO and enterprise level.

    We work across industries including financial services (insurance and banking), telecom, government, and manufacturing, serving both the private and public sectors.

    CostPerform operates in environments where standard ERP or BI tooling is not sufficient, and our platform is frequently implemented alongside major enterprise systems through close collaboration with partners and integrators.

    Culture at CostPerform

    CostPerform’s culture is deeply rooted in the dynamic spirit of a scale-up environment, fostering continuous growth, innovation, and adaptability. Our four core values guide how we work together and how we collaborate with customers and partners:

    Growth: We encourage our team to embrace challenges as opportunities for personal and professional development, contributing to the organisation’s overall advancement.

    Quality: We are committed to delivering high-quality products and services, reflected in our attention to detail and pursuit of excellence.

    Trust: Trust forms the foundation of our culture, extending from team members to clients and partners, and enabling strong, long-lasting relationships.

    Connection: We value meaningful connections within our team and beyond, recognising that a connected and engaged organisation is more innovative and resilient.

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